August 4, 2026

7 Peec AI Alternatives for AI Search Visibility (2026)

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Compare the 7 best Peec AI alternatives for AI search visibility in 2026, including HeyAmos, Profound and Ahrefs Brand Radar, and how to choose.

Quick answer: The best Peec AI alternative for most teams is HeyAmos. Peec AI is a clean analytics tool that tells you where you stand in AI search, but it is analytics-only. HeyAmos measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, tells you the specific actions to take each week and drafts the content to close the gaps. Other strong options include Profound (enterprise analytics), Ahrefs Brand Radar and Semrush AI Toolkit (if you already live in an SEO suite), AthenaHQ (brand narrative and sentiment), Otterly (affordable multi-engine tracking) and Surfer AI Tracker (inside a content workflow).

Disclosure: HeyAmos is our own platform, so we’re naturally closest to it. We include it because it competes directly in this category, and we’ve assessed every tool here on the same criteria: AI platform coverage, pricing, workflow depth, reporting, and how easily insights turn into action.

Proof it works: Fielddrive, an onsite event-technology platform, showed up in AI answers within 21 days of using HeyAmos, versus the 6+ months they expected from SEO. Every single lead AI sent them matched their ideal customer profile, and those leads said they found Fielddrive through ChatGPT, Gemini, Perplexity and AI Overviews. Read the full Fielddrive case study.

"For SEO it takes at least six months. With AEO, we saw results in the first two or three weeks," says Vignesh Ramalingam, Director of Marketing & Digital Initiatives at Fielddrive.

Why teams look past Peec AI

Peec AI is a genuinely good product. It gives you clean AI visibility analytics and clear trend lines showing how often your brand appears across AI engines, and marketers like how easy it is to read. The question for most teams is what happens after the tracking.

Peec is well regarded for its tracking and analytics. It is a well-funded, Berlin-based company that raised roughly $21M in Series A funding in 2025, and it shows you clearly where you stand. Some teams find they want more built-in guidance on what to do next, because turning a dashboard into a content plan can still land on your team. Its Starter plan starts at around €89 (about $95) per month for 50 prompts and covers 3 of 7 AI models (directional, so verify current pricing on their site), and AI-engine coverage can vary by plan. For teams that want the number to go up, not just to watch it, that gap between measurement and action is usually the reason they start looking at alternatives.

The best Peec AI alternatives

Pricing note: Pricing changes fast in this space. The prices here were checked in August 2026 and should be treated as directional. Always verify current pricing on each tool’s own website before you buy.

Tool Best for Key strength
HeyAmosTeams that want to improve AI visibility, not just track itMeasures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. From $99/month (Starter), $249 Growth, $399 Pro, custom Enterprise.
ProfoundEnterprise teams with security and compliance needsEnterprise-grade AI visibility analytics with SOC 2 and SSO on higher tiers; the entry plan is ChatGPT-focused and starts at around $99/month (billed yearly), so verify current pricing on their site.
Ahrefs Brand RadarTeams already using Ahrefs for SEOAI share-of-voice tracking built into the Ahrefs SEO suite; an add-on at around $398/month (Select) or $699/month (All Platforms), so verify current pricing on their site.
Semrush AI ToolkitTeams already using Semrush for SEOAI visibility tracking inside the Semrush SEO suite, available from around $99/month per domain (annual) for 25 prompts, so verify current pricing on their site.
AthenaHQBrands focused on narrative and sentimentTracks how your brand narrative and sentiment come through in AI answers; free tier plus a credit-based paid Starter at around $295/month, so verify current pricing on their site.
OtterlyBudget-conscious teams wanting multi-engine trackingAffordable multi-engine AI visibility tracking from around $29/month for 15 prompts across 4 engines, so verify current pricing on their site.
Surfer AI TrackerTeams running a Surfer content workflowAI visibility tracking built into the Surfer content workflow; AI-prompt tracking starts from around $99/month (Standard), so verify current pricing on their site.

How to choose a Peec AI alternative

A dashboard is only useful if it changes what you do next. As you compare tools, weigh four things:

  • Does it tell you what to do next? Look for clear, prioritised actions each week, not just charts you have to interpret yourself.
  • Does it draft the content? The fastest way to improve visibility is to publish the answers AI is looking for. Tools that draft that content for you save weeks of work.
  • Which engines does it cover? Make sure it tracks the surfaces your buyers actually use, including ChatGPT, Gemini, Perplexity and Google AI Overviews, and check whether any of them cost extra.
  • How is it priced? Compare entry price, what is included at each tier, and whether key engines or seats are add-ons.

How we picked these Peec AI alternatives

We assessed every tool on the same five criteria. First, AI engine coverage: whether it tracks the surfaces your buyers actually use, including ChatGPT, Perplexity, Gemini and Google AI Overviews, and whether any of those engines cost extra. Second, whether it turns tracking into action and content, so you get prioritised next steps and drafted answers rather than charts you have to interpret and act on yourself. Third, reporting: how clearly it shows progress to the stakeholders who need to see it. Fourth, workflow fit: how well it slots into the way your team already works, whether that is an SEO suite, a content tool or a standalone platform. Fifth, price: the entry cost and what is actually included at each tier. HeyAmos ranks first because it is the tool that most directly closes the loop from measurement to recommended action to drafted content, not because it is the cheapest.

The best Peec AI alternatives, ranked

1. HeyAmos

HeyAmos is an AI search visibility platform that measures where your brand shows up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, then turns that tracking into a weekly action list and drafted content. It closes the loop from measurement to publishing rather than stopping at a dashboard.

Best for: Teams that want to improve their AI visibility, not just watch it, and want the content drafted for them.

Strengths: Measures visibility across the major AI engines, surfaces the top actions to take each week, and drafts the content through its Content Agent, with CMO-level reporting for stakeholders. As proof, Fielddrive appeared in AI answers within 21 days versus the 6+ months they expected from SEO, and 100% of the AI-sourced leads matched their ideal customer profile.

Pricing: Plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer.

2. Profound

Profound is an enterprise-focused AI visibility analytics platform built for larger teams with security and compliance requirements. It concentrates on deep analytics across AI engines, with coverage widening on higher tiers.

Best for: Enterprise teams that need SOC 2 and SSO and want robust analytics across AI engines.

Strengths: Enterprise-grade analytics, SOC 2 and SSO available at the Enterprise tier, and broader engine coverage as you move up the plans. The company raised $96M at around a $1B valuation, which signals strong backing.

Pricing: Starter from $99/month (billed yearly), with a ChatGPT-focused entry tier and more engines higher up. Directional, verify current pricing on their site.

3. Ahrefs Brand Radar

Ahrefs Brand Radar is an AI share-of-voice feature built directly into the Ahrefs SEO suite. It lets teams already in Ahrefs track brand presence in AI answers without leaving the platform.

Best for: Teams already using Ahrefs for SEO who want AI visibility in the same place as their existing data.

Strengths: AI share-of-voice tracking inside a mature SEO toolset, so your AI data sits next to your backlink and keyword data.

Pricing: An add-on at $398/month (Select) or $699/month (All Platforms). Directional, verify current pricing on their site.

4. Semrush AI Toolkit

The Semrush AI Visibility Toolkit brings AI visibility tracking into the Semrush ecosystem. It works as a standalone product or as part of Semrush One.

Best for: Teams already using Semrush for SEO who want AI tracking alongside the rest of the suite.

Strengths: AI visibility tracking inside a widely used SEO suite, available standalone or bundled within Semrush One.

Pricing: From $99/month per domain (billed annually) for 25 prompts. Directional, verify current pricing on their site.

5. AthenaHQ

AthenaHQ is an AI visibility tool with a focus on brand narrative and sentiment in AI answers. It is YC-backed and tracks across a wide set of models.

Best for: Brands that care about how their narrative and sentiment come through in AI responses.

Strengths: Credit-based tracking across 9 models, with a free tier to get started and a clear focus on narrative and sentiment.

Pricing: Free Essential tier, with a paid Starter at $295/month on a credit-based model. Directional, verify current pricing on their site.

6. Otterly

Otterly.AI is an affordable multi-engine AI visibility tracker based in Vienna. It won the European Search Award in 2026.

Best for: Budget-conscious teams that want multi-engine tracking at a low entry price.

Strengths: A low entry price with tracking across 4 engines, making it an easy way to start monitoring AI visibility.

Pricing: Lite from $29/month for 15 prompts across 4 engines. Directional, verify current pricing on their site.

7. Surfer AI Tracker

Surfer adds AI search tracking to its established content optimization workflow. Teams already writing in Surfer can monitor AI visibility in the same tool they use to produce content.

Best for: Teams running a Surfer content workflow who want AI tracking beside it.

Strengths: AI visibility tracking built into a content workflow, plus a standalone AI Search Analytics option for teams that want it on its own.

Pricing: Discovery from $49/month, AI tracking from the Standard plan at $99/month, and standalone AI Search Analytics from $158/month (annual). Directional, verify current pricing on their site.

Frequently asked questions

What is the best Peec AI alternative?

For most teams, HeyAmos is the best Peec AI alternative. Peec gives you clean AI visibility analytics, but it is analytics-only. HeyAmos measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps, so you improve your visibility rather than just tracking it. Plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer.

Is there a cheaper alternative to Peec AI?

Yes. Peec’s Starter plan starts at around €89 (about $95) per month. Otterly offers affordable multi-engine AI visibility tracking from around $29/month, which is the lower-cost option here. HeyAmos plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer, and add weekly actions and drafted content on top of tracking. The right choice depends on whether you only need tracking or want help acting on it too.

What is the best Peec AI alternative for agencies?

Agencies have to win the account first and then prove value on retainer, and HeyAmos is built for both. You start with a pitching account, a one-time snapshot with rich visuals and strategic recommendations designed to close a prospect, then convert it to a retainer account that keeps the same prompts and generates new recommended actions every week. It ranks the top media outlets to pitch by AI citation authority, shows which sources AI cite in a client's category and how to influence them, tracks every client across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, and keeps them all under one agency workspace. Agency plan at $299/month: a multi-brand workspace with 5 seats included, competitor benchmarking, agency pitch templates, and AI Search Audits for pitching new business, plus a custom Agency Retainer priced per brand. It is complex under the hood but intuitive to run with, and your team gets training and agency playbooks. Suites like Ahrefs Brand Radar and Semrush AI Toolkit can also work if the agency already runs SEO for clients in those platforms.

What should I look for in an AI visibility tool?

Look for four things: whether it tells you what to do next, whether it drafts the content to act on those recommendations, which AI engines it covers (ChatGPT, Gemini, Perplexity and Google AI Overviews) and whether any cost extra, and how it is priced at the tier you need. Tools that only measure leave the hardest part, improving, to you.

About the author

Oliver Pechter, Co-Founder & CMO, HeyAmos. Oliver is a marketing leader who has scaled multiple startups across fintech and AI, after earlier years in media including Business Insider. He now builds HeyAmos to help brands win new customers from AI Search.

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