TL;DR – Key Takeaways
- Generative Engine Optimization (GEO) focuses on brand visibility in AI Search, like ChatGPT, Gemini, Claude, and Perplexity.
- GEO complements SEO but uses different metrics such as visibility score.
- There are many Analytics-only GEO tools, but few tools help with taking actions to increase visibility in AI Search.
- End-to-end GEO platforms like HeyAmos connect AI visibility insights directly to actions.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimization (GEO) is the discipline of making your brand be the answer to prompts in Large LLMs. GEO ensures your information gets included and cited in the answers they receive. It focuses on creating clear, trustworthy content that AI systems can easily understand and reference.
Answer Engine Optimization (AEO) and GEO are used interchangeably, but GEO is becoming the most popular term in the industry.
Why should I invest in Generative Engine Optimisation (GEO) now?
Your customers are discovering what to buy on AI Search, like ChatGPT, without visiting any websites. If you’re not discoverable there you will lose conversions.
- 50% of b2b buyers now start their research on ChatGPT instead of Google (G2).
- 58% of consumers use LLMs for product recommendations (Capgemini).
- AI Search is projected to overtake traditional search by 2028 (Gartner)
The good news is that unlike SEO, you can get a lot of early mover advantage by getting started on GEO today – and results are generally quicker than for SEO. And once you take a leading position on top prompts it’s hard for competitors to oust you.
How quickly will I see the results?
It will depend on your industry and how much your competitors are investing in GEO. But at HeyAmos we’ve seen results within 1-2 weeks for some of our customers. Since GEO is still a new discipline, and not everyone is doing it yet, there’s a lot of opportunity for quick wins right now.
How we evaluated GEO tools
Tools were evaluated on LLM coverage, ease of insights, actionability, workflow fit, pricing and availability of free trial.
The 13 best GEO tools
- HeyAmos
- Peec
- Profound
- AthenaHQ
- SEMRush AI Toolkit
- Ahrefs Brand Radar
- Writesonic
- Gumshoe
- Ziptie
- Otterly
- Surfer SEO
- Promptwatch
- Evertune AI
GEO tools deep dive
HeyAmos
HeyAmos is an end-to-end GEO platform that gives quick AI visibility insights and connects them directly to actions.
Best for: Marketing leaders and agencies that want clear AI Search insights, priorities and guidance on what GEO Actions to take. HeyAmos works well for B2B, SaaS, Fintech, E-commerce and Marketing agencies.
Key features
- AI visibility tracking
- Competitive benchmarking
- Prompt grouping by intent
- Analyze all Sources and Citations shaping AI answers
- Clear action recommendations
Pros
- Strong focus on execution
- Go quickly from insights to actions
- Tracks ChatGPT, Gemini, AI Mode, AI Overview and Perplexity in the same package
Cons
- Less focused on raw data exports
Pricing
- Starts at $99 for tracking 25 prompts on ChatGPT, Perplexity and AI Overviews
Free trial?
Peec.ai
Peec.ai is a German software company that offers AI Search Analytics for Marketing teams.
Best for: Marketing teams tracking AI visibility trends over time.
Key features
- Brand mention tracking
- Prompt-based monitoring
- Trend analysis
- Citations and sources dashboard
Pros
- Strong monitoring
- Good presentation of data
- Historical views
- Integration to looker studio
Cons
- Limited or no recommendations on GEO actions.
- Not an end-to-end GEO platform.
- Tracking Gemini, AI Mode comes at an extra fee.
Pricing
- Starts at $104 for tracking 25 prompts on ChatGPT, Perplexity and AI Overviews
Free trial?
Profound
Profound is a platform that helps brands measure, monitor, and improve how they appear in AI-generated answers and AI search results from systems like ChatGPT, Perplexity, and other AI engines.
Best for: Large brands and enterprises that need to track and analyze their visibility across many AI systems at scale. It is especially suited for teams with dedicated marketing, SEO, or brand analytics resources
Key features
- AI Answer Visibility Tracking: Measures how often and where a brand appears in AI-generated responses across multiple AI systems.
- Competitive Benchmarking: Compares a brand’s AI visibility and presence against competitor brands.
- Trend and Pattern Analysis: Shows how brand mentions and citations change over time.
- Sentiment & Narrative Signals: Provides insights into how AI systems frame a brand’s message or reputation.
Pros
- Tracks brand visibility in AI answers.
- Compares your brand to competitors.
- Shows trends over time.
- Covers multiple AI systems.
- Provides dashboards and reports.
Cons
• Setup can be complex. Not ideal for small teams.
• Focuses on analytics, not execution.
• Starter plan only tracks ChatGPT.
• Price is higher than HeyAmos or Peec.
Pricing
- Starts at $99 for tracking 50 prompts on ChatGPT
Free trial?
AthenaHQ
AthenaHQ is a platform that tracks how brands appear in AI-generated answers and search results.
It focuses on how AI systems describe a brand, including narrative and sentiment trends.
Best for: AthenaHQ is best for brand, communications, and marketing teams that care about how AI systems describe their brand. It fits teams that need to monitor reputation and narrative signals across AI responses.
Key features
- Tracks how brands are described in AI answers.
- Monitors sentiment and narrative trends over time.
- Shows changes in AI answer coverage.
- Alerts teams to major visibility shifts.
- Compares current and past AI response patterns.
- Offers dashboards for brand reporting.
Pros
- Shows how AI systems describe your brand.
- Tracks narrative and sentiment trends.
- Provides alerts for visibility changes.
- Helps monitor brand reputation in AI answers.
Cons
- May require interpretation by trained users.
- Stronger at monitoring than execution.
- Not ideal for small teams with limited resources.
Pricing
- Starts at $295, with 67% discount for the first month.
Free trial?
SEMRush AI Toolkit
The SEMrush AI Visibility Toolkit is a set of tools inside SEMrush that shows how a brand appears in AI-generated answers and traditional search results. It adds AI visibility data to the existing SEO workflows that teams already use in SEMrush.
Best for: SEO teams that already use SEMrush and want to add AI visibility insights to their existing process.
It suits teams that want to combine SEO and GEO (Generative Engine Optimization) data in one place.
Key features
- Shows AI visibility metrics inside SEMrush dashboards.
- Includes AI-related data in SEO reports.
- Combines AI visibility with keyword and ranking data.
- Tracks trends in AI answer presence over time.
- Supports export of reports for teams.
- Works inside the SEMrush ecosystem.
Pros
- Works inside a familiar SEO tool.
- Combines AI and SEO data in one place.
- Helps SEO and GEO workflows align.
- Provides reporting dashboards.
Cons
- SEO-first lens, not pure GEO.
- Lots of metrics, hard to extract insights
- May feel complex for non-SEO teams.
- Doesn't recommend clear actions
- Requires a SEMrush subscription.
Pricing
- Starts at $99 per month for tracking 25 prompts.
Free trial?
Ahrefs Brand Radar
Ahrefs Brand Radar is a tool that tracks a brand’s online mentions and authority signals across the web.
It helps teams understand where a brand shows up and how strong its presence is, though it does not focus specifically on AI answer visibility.
Best for: brand, SEO, and marketing teams that want to measure overall online presence and authority, with a broad picture of AI Search visibility.
Key features
- Tracks brand mentions across websites and online sources.
- Shows authority signals tied to brand mentions.
- Reports on trends in brand visibility.
- Provides competitive brand comparison over time.
Pros
- Strong at measuring web presence.
- Provides brand authority information.
- Works well inside Ahrefs ecosystem.
Cons
- Not built for AI answer visibility.
- Does not track individual prompts, only a broad picture.
- No action guidance for GEO workflows.
Pricing
- Starts at $199 per month.
Free trial
Writesonic
Writesonic is an AI content creation tool that helps teams write and refine text for web pages and other materials.
It can produce content that is formatted in a way that AI systems can understand and summarize more clearly.
Best for: content teams and growth teams that need to create large amounts of text quickly.
It is useful for teams that want help drafting blog posts, landing pages, or content sections that support visibility in AI answers.
Key features
- Generates original content using AI.
- Provides content rewriting and editing suggestions.
- Helps format content for clarity and relevance.
- Offers templates for common content types.
Pros
- Fast content generation.
- Easy to use for non-technical writers.
- Provides rewrites and enhancements.
- Many formats and templates.
Cons
- Not a full GEO analytics platform.
- Limited for long-term visibility tracking.
- Does not provide execution guidance.
Pricing
- Starts at €199 per month for AI Search Tracking features.
Free trial
Gumshoe
Gumshoe is a tool for prompt experimentation and testing. It helps teams test different prompts and see how AI systems respond so they can learn what improves visibility in AI answers.
Best for: teams that are learning how prompts affect AI answers. It is useful for experimentation, research, and early GEO testing before committing to larger tools or workflows.
Key features
- Lets users test prompts across AI models.
- Compares outputs from different prompt versions.
- Shows differences in how AI systems respond.
- Helps teams refine prompt wording.
Pros
- Fast and simple experimentation.
- Helps teams understand prompt behavior.
- Useful learning tool for GEO concepts.
Cons
- Not a full GEO analytics platform.
- Does not provide actions to improve visibility.
Pricing
- Usage-based at $0.10 per conversation. For example tracking 25 prompts across 4 models, with 20 simulations per prompt this would amount to $200 per month.
Free trial
Ziptie
Ziptie (ZipTie.dev) is an AI search monitoring tool that tracks where a brand appears in AI-generated answers from engines like Google AI Overviews, ChatGPT, and Perplexity.
Best for: SEO teams that want to monitor AI visibility across key AI search systems without heavy setup.
Key features
- Tracks visibility on Google AI Overviews, ChatGPT, and Perplexity.
- Monitors brand mentions and citations inside AI answers.
- Offers an AI assistant for generating relevant queries.
Pros
- Tracks multiple AI search engines in one place.
- Shows brand mentions and citations.
- Includes sentiment or success scoring on some plans.
Cons
- Not a full end-to-end optimization platform.
- Limited to a few AI engines (no comprehensive LLM coverage).
- Execution recommendations are lighter than in larger GEO platforms.
Pricing
Free trial
Otterly
Otterly (Otterly.ai) is a platform that monitors how a brand appears in AI-generated search answers from tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot.
Best for: SEO and digital teams that want to monitor AI search visibility across major generative search engines.
Key features
- Tracks brand visibility across AI search platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot.
- Shows brand mentions and link citations in AI search answers.
- Converts keywords into AI-style search prompts for monitoring.
- Provides weekly visibility trends and automated reports.
Pros
- Tracks visibility across several AI search systems.
- Shows citation data used by AI answers, not just mentions.
- Offers weekly trend reporting.
Cons
- No execution guidance
- Lots of metrics thrown together which can be confusing
- Pricing is based on prompts and can increase with scale.
Pricing
- Starts at $29 per month for 15 tracked prompts
Free trial
Surfer SEO
Surfer SEO is a content optimization tool that helps teams improve how web pages rank in search engines. It uses data and AI-assisted insights to guide how content should be written, structured, and refined so it better matches what top-ranking pages do. 
Best for: SEO and content teams that need structured, data-driven guidance to write and optimize web content.
Key features
- Provides a content editor with data-driven guidance for writing and optimizing content.
- Offers keyword and SERP analysis to inform content strategy.
- Gives audit tools to review existing pages and improve SEO quality.
- Includes AI content suggestions and generation capabilities.
Pros
- Provides specific content improvement actions.
- Helps align content with search engine ranking patterns.
- Includes AI-assisted content creation features.
Cons
- Not a dedicated GEO or AI answer visibility tool.
- Focused mainly on organic search (not AI responses).
- May require SEO experience to use effectively.
- Higher plans can be expensive for smaller teams.
Pricing
Free trial
Addlly
Addlly AI is a content and visibility platform that helps brands improve how they appear in both traditional search and AI-generated answers. It uses custom AI agents and visibility audits to generate content, track citations, and optimize content for AI search and SEO outcomes.
Best for: Content teams that need a combined SEO + GEO content solution.
Key features
- Custom AI agents that generate and optimize content for SEO and AI search visibility.
- GEO Audit Tool that analyzes brand visibility across AI-generated answers (e.g., ChatGPT, Perplexity, Google AI Overviews).
- Tracks citations, brand mentions, and content performance across multiple platforms.
Pros
- Combines content creation and visibility tracking in one platform.
- Includes a full GEO audit for AI visibility gaps.
- Custom AI agents automate routine tasks.
Cons
- Pricing can be high for smaller teams.
- Execution workflows may require setup.
- Not focused solely on prompt-level GEO metrics (broader content focus).
- Quality of automated content output is unclear
Pricing
Free trial
Evertune AI
Evertune is an enterprise-grade Generative Engine Optimization (GEO) platform that helps large consumer brands measure and improve how they appear in AI-generated search results. It runs high-volume analysis across multiple AI models to provide statistically significant brand visibility insights and strategy recommendations. 
Best for: Large, enterprise-level consumer brands and global marketing teams that want high volume AI visibility measurement.
Key features
- Enterprise-scale AI visibility tracking: analyzes over 1 million AI responses per brand monthly.
- Multi-model coverage: measures performance across major AI systems including ChatGPT, Gemini, Claude, Perplexity, Meta’s Llama, and more.
- AI Brand Index & AI Brand Score: quantifies how often and how prominently a brand appears in AI answers.
- Competitive benchmarking: compares brand visibility, narrative signals, and attributes against peers.
Pros
- Tracks AI visibility at enterprise scale.
- Covers many AI engines and both base models and consumer interfaces.
- Offers competitor benchmarking and strategy recommendations.
Cons
- Pricing starts high (typically $3,000+ per month and is quote-based).
- Not a self-serve, small-team tool; requires enterprise procurement.
Pricing
- Starts at $3,000 per month.
Free trial
Which GEO tool or Platform should I choose?
There is no one-size-fits-all GEO tool.
Some platforms are better suited for specific needs and team setups. Evertune works well for large enterprises that need scale, structure, and deep governance. Peec is a solid choice if you mainly want clean, reliable analytics without much guidance.
For teams that want to get started quickly and move from insight to action, HeyAmos is a strong option. It covers the full GEO flow, surfaces what matters without heavy data work, and provides clear recommendations on what to do next. That makes it well suited for brands that want steady progress and practical results, not just reports.
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