How Relivo Beat AG1 in AI Search — And Turned ChatGPT Into a Revenue Channel

Company: Relivo – Scandinavian DTC nutrition brand
Category: All-in-one daily nutrition powder (competing with AG1)
Timeline: 30 days from launch to first AI-driven customers

The Problem

Relivo competes with category leader AG1, a global brand with a massive Marketing budget. Relivo operates in the Scandinavian market with an alternative more suited to local climate and nutritional needs.

In 2025 CEO Alexander Schreij noticed something shifting: customers were starting to do product research in ChatGPT and Gemini.

If Relivo didn't appear in AI-generated answers, they'd be invisible at the exact moment potential customers were asking for alternatives.

Traditional SEO tactics weren't built for this. AI models don't rank links – they synthesize answers, choosing which brands to mention based on available content, structured comparisons, and relevance to context.

For most companies, this process is a black box.

The Solution

Relivo added HeyAmos to their growth stack to track and improve their visibility across ChatGPT, Gemini, and Perplexity.

"HeyAmos really helps us understand how we show up in AI Search and what actions to take," says Alexander Schreij, CEO.

For each prompt, they could see:

Whether Relivo appeared in answers
How prominently they were mentioned
Which competitors were winning
What sources influenced the AI's response

Create Content AI Models Can Cite – to influence answers

Based on HeyAmos insights, Relivo launched a "Relivo vs AG1" comparison page designed for AI consumption:

Objective and factual
Clearly structured with pricing, ingredients, and regional context (Scandinavian climate, sunlight needs)
Focused on the exact questions customers were asking

"HeyAmos makes Answer Engine Optimization tangible and actionable. Instead of guessing how our brand shows up in AI-driven search and recommendations, we get clear visibility into prompts, rankings, blind spots, and opportunities.”

“This is a blind spot for most companies today. For us, it has clarified where we are visible, where we are not, and what content or prompts we should prioritize to improve AI-driven discovery and authority", says Alexander Schreij.

The Results

Within 30 days, the comparison page was being cited by ChatGPT and Gemini.

Relivo began appearing in answers to:

"Scandinavian alternatives to AG1"
"AG1 alternatives in Sweden / Nordics"
Related nutrition and supplement queries

Most importantly: it drove revenue.

Relivo runs a post-checkout survey asking new customers how they found the brand.

"After 30 days we were already getting new customers telling us they found us on ChatGPT and Gemini” says Alexander Schreij.

AI search became a measurable acquisition channel.

Why It Worked

Relivo didn't outspend AG1. They out-positioned them.

By understanding how AI models make recommendations and creating content optimized for those systems, a lean Scandinavian startup beat a global category leader on relevance and speed.