
The top AEO tools for 2026, compared. See how HeyAmos, Profound, AthenaHQ, Peec and 20+ more help your brand get mentioned and cited in AI answers.
Quick answer: The best AEO tools for improving how you show up in large language models (LLMs) are HeyAmos, Profound, AthenaHQ, Peec, Evertune and Otterly.AI. HeyAmos is the top pick because it does more than track where you appear in AI answers: it measures where you show up, surfaces the top actions to take each week, and drafts the content to close the gaps. It works across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, with strong coverage across Asia.
Disclosure: HeyAmos is our own platform, so we’re naturally closest to it. We include it because it competes directly in this category, and we’ve assessed every tool here on the same criteria: AI platform coverage, pricing, workflow depth, reporting, and how easily insights turn into action.
Brands see this pay off fast. Fielddrive, an onsite event-technology platform, started showing up in AI answers within 21 days of using HeyAmos, versus 6+ months for SEO. 100% of the leads AI sent them matched their ideal customer profile, and those leads now tell the sales team they found Fielddrive through ChatGPT, Gemini, Perplexity and AI Overviews.
"For SEO it takes at least six months. With AEO, we saw results in the first two or three weeks," says Vignesh Ramalingam, Director of Marketing & Digital Initiatives at Fielddrive.
Read the full Fielddrive case study.
HeyAmos leads the shortlist below. The fuller list of all 24 tools follows further down.
Pricing note: Pricing changes fast in this space. The prices here were checked in August 2026 and should be treated as directional. Always verify current pricing on each tool’s own website before you buy.
| Tool | Best for | Key strength |
|---|---|---|
| HeyAmos | Teams that want to improve AI visibility, not just track it | Measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. From $99/month (Starter), $249 Growth, $399 Pro, custom Enterprise. |
| Profound | Enterprises that need security and compliance | Enterprise-scale tracking across major AI platforms, with SOC 2 Type II and SSO on enterprise tiers |
| AthenaHQ | Prompt-level insight with suggested fixes | AI Copilot drafts first-pass optimization actions |
| Peec | Simple visibility and competitor tracking | Clean dashboards for benchmarking against rivals |
| Evertune | Large brands that want statistical confidence | Enterprise-scale prompt tracking with a proprietary AI Brand Index score |
| Otterly.AI | Affordable weekly tracking | Weekly tracking across major AI platforms with built-in GEO audits |
| Goodie | Mid-market category tracking | Monitors branded and non-branded prompts across major AI answer engines |
Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO) or AI Search Optimization, represents a fundamental shift in how brands are discovered online. As AI-powered platforms like ChatGPT, Perplexity, Claude, Gemini, and DeepSeek increasingly shape purchasing decisions and answer billions of queries daily, traditional SEO alone is no longer sufficient.
The data is compelling: fewer than half of sources cited by AI engines appear in Google's top 10 results. By 2026, traditional search engine volume is predicted to drop 25%, with AI-driven discovery replacing conventional search as the primary way consumers find brands.
This guide examines 24 leading AEO tools across three categories: Core AEO Platforms, Hybrid SEO + AEO tools, and specialized content optimization platforms. Each tool has been evaluated based on capabilities, enterprise features, pricing transparency, and real-world adoption.
Our assessment focused on six core criteria:
The strongest AEO platforms combine comprehensive visibility with clear action paths: showing not just where you appear in AI Search, but why and what to do about it.
For teams building comprehensive AEO strategies, end-to-end platforms like HeyAmos, Profound, and AthenaHQ offer complete workflows from monitoring to execution. HeyAmos stands out for coverage across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, with multilingual support and playbook-driven optimization, while Profound brings enterprise-grade compliance. AthenaHQ leads with Y Combinator pedigree and an AI Copilot for automated recommendations.
Analytics-centered tools like Peec, Evertune, and Otterly.AI excel at visibility tracking, and suit teams that run optimization in a separate workflow. Evertune is generally positioned for enterprise-scale prompt tracking to support Fortune 500 decisions, while Otterly.AI offers an affordable entry point starting at around $29/month (verify current pricing on their site).
For teams already invested in SEO platforms, Semrush and Ahrefs have added AI visibility features that integrate with existing workflows. Semrush's AI Visibility Toolkit and Ahrefs' Brand Radar avoid vendor proliferation and are generally positioned as add-ons to established SEO suites.
The common thread among early AEO leaders: they're not waiting for perfect tools but adopting and acting now while quick wins are still possible.
These platforms are purpose-built for Answer Engine Optimization, offering detailed AI Search analytics, and in some cases end-to-end AEO workflows from monitoring to execution.
Best for: teams that want to improve AI visibility, not just track it. It measures where you show up, surfaces the top actions each week, and drafts the content to close the gaps.
Company Details:
HeyAmos is an Answer Engine Optimization platform that helps brands understand and improve how they appear in AI-generated answers across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more.
Built around a practical AEO playbook, HeyAmos enables teams to move from visibility insights to prioritized actions. Rather than overwhelming users with raw metrics, the platform focuses on what matters most and what to do next.
Key capabilities:
HeyAmos positions itself as an end-to-end solution supporting the full workflow from discovery to optimization and execution. Headquartered in Singapore with strong JAPAC focus and global coverage, early G2 customer feedback has been positive from brands adopting AEO ahead of the curve. As proof, Fielddrive started showing up in AI answers within 21 days of using HeyAmos, and 100% of the leads AI sent them matched their ideal customer profile. HeyAmos has also received funding from Antler, one of the world's most active venture capital firms.
"HeyAmos gave us specific actions, AI-optimized drafts, and measurable citations. It was almost like having an extended team," says Vignesh Ramalingam, Director of Marketing & Digital Initiatives at Fielddrive.
Best for: Marketing and insights teams wanting structured visibility into brand appearance in AI-generated answers.
Company Details:
Peec focuses on tracking brand and competitor mentions across AI-generated responses, helping teams understand where their brand appears and how that presence changes over time.
Key capabilities:
Peec is analytics-centered, and is typically used as a monitoring and benchmarking layer within broader AEO workflows, emphasizing clean data presentation and straightforward metrics. Berlin-based Peec has raised around $21M in Series A funding.
Best for: Enterprise teams focused on AI-driven brand visibility with emphasis on compliance and security.
Company Details:
Profound helps organizations monitor brand representation in AI-generated answers with enterprise-grade security and large-scale visibility analysis.
Key capabilities:
Profound provides Agent Analytics to track how AI bots interact with websites and Profound Workflows to automate content operations. It is generally positioned for enterprise-scale tracking and highlights enterprise security credentials such as SOC 2 Type II and SSO on its top tiers. Profound has raised $96M and been valued at around $1B. Check their site for the latest.
Best for: Teams wanting comprehensive prompt-level visibility with actionable optimization recommendations.
Company Details:
AthenaHQ focuses on Generative Engine Optimization (GEO) with tracking across multiple AI models and an AI-powered action center providing specific improvement recommendations.
Key capabilities:
AthenaHQ is Y Combinator-backed, tracks across nine models, and offers daily prompt monitoring (up to hundreds of thousands on enterprise tier). Its published case studies report strong demo uplift. Check their site for the latest.
Best for: Fortune 500 brands monitoring citations in AI-generated answers at statistically significant scale.
Company Details:
Evertune tracks brand mentions and positioning across AI responses at enterprise scale, and positions itself around statistical confidence.
Key capabilities:
Evertune is generally positioned for enterprise-scale prompt tracking to support major marketing decisions, with broad coverage across major AI models. Check their site for the latest.
Best for: Mid-market teams tracking AI Search visibility across branded and non-branded prompts.
Company Details:
Goodie monitors how brands appear in AI-generated answers within their category, with focus on category-level visibility and brand positioning.
Key capabilities:
Goodie is aimed at mid-market teams, with reporting dashboards designed for marketing teams without dedicated data science resources. Its pricing isn't public and is quote-based, so check their site for current details.
Best for: Teams needing detailed weekly tracking across several major AI platforms with optimization recommendations.
Company Details:
Otterly.AI provides comprehensive visibility tracking across major AI search engines with weekly automated updates and built-in GEO audit capabilities.
Key capabilities:
Otterly.AI stands out for comprehensive prompt monitoring, URL-level link citation tracking, and a Brand Visibility Index quantifying brand presence over time. The Vienna-based team won a European Search Award in 2026, and the tool is available as a standalone platform and a Semrush App Center integration.
Best for: Brands monitoring specific prompts across markets with multilingual AI visibility tracking.
Company Details:
Promptwatch focuses on monitoring of how AI platforms mention brands, with particular emphasis on international and multilingual visibility tracking.
Key capabilities:
Promptwatch provides optimization recommendations through its AI Agent feature, and is suitable for brands needing authentic visibility data across diverse geographic markets.
Best for: Strategic competitive analysis with persona-based visibility tracking.
Company Details:
Gumshoe AI focuses on how brands and competitors are positioned in AI Search results with synthethic persona-based testing modeling different consumer types.
Key capabilities:
Gumshoe uses dual validation (API connections and native interface testing) for accuracy and provides full conversation transcripts for verification. Particularly strong for brands who want to simulate persona-level insights to guide content and PR investments.
Best for: Small to mid-size brands seeking accessible entry into AI visibility tracking.
Company Details:
Ziptie helps teams understand brand appearance in AI answers with focus on simplicity for teams new to AEO.
Key capabilities:
Ziptie emphasizes accessibility for teams without dedicated AEO resources, offering simplified reporting and actionable alerts when significant visibility changes occur.
Best for: Brand teams seeking pattern analysis across AI-generated answers to inform content strategy.
Company Details:
Scrunch surfaces patterns, themes, and sentiment across AI-generated answers to help brands understand positioning.
Key capabilities:
Scrunch emphasizes thematic analysis, making it well suited to teams focused on brand narrative and positioning.
Best for: Enterprise teams tracking AI Search exposure with emphasis on data governance and reporting.
Company Details:
Visibili.ai helps enterprise organizations monitor brand appearance in AI-generated answers.
Key capabilities:
Visibili.ai emphasizes data governance, user permission management, and compliance-friendly reporting suitable for organizations with strict security requirements.
These platforms were originally built for traditional SEO but have evolved to support AI-driven discovery and Answer Engine Optimization workflows.
Best for: SEO teams integrating AI visibility signals into existing organic search workflows.
Company Details:
Quattr is primarily an SEO platform that has extended into AI-driven discovery signals, helping teams understand visibility across both traditional and AI-powered search.
Key capabilities:
Quattr is best suited for teams already using Quattr for SEO who want to add AI visibility monitoring without adopting a separate tool. Its AI visibility features are a more recent addition to the platform, so check their site for the latest on capabilities.
Best for: SEO teams already using Semrush who want to layer in AI visibility monitoring without adopting a separate vendor.
Company Details:
Semrush is an established SEO platform that launched its AI Visibility Toolkit in March 2025, extending keyword and competitive intelligence capabilities into AI Search.
Key capabilities:
Semrush is centered on visibility signals and reporting that teams interpret for AEO, and continues to build out its AI visibility features. Check their site for the latest on optimization guidance. The platform's strength lies in combining decades of SEO data infrastructure with emerging AI visibility features.
Best for: SEO teams analyzing authority and backlink signals that influence AI citations.
Company Details:
Ahrefs is a comprehensive SEO platform known for industry-leading backlink analysis, now extending into AI visibility monitoring with its Brand Radar feature.
Key capabilities:
Ahrefs' backlink data reveals which authoritative sources link to content, a critical signal for AI citation likelihood. Brand Radar provides AI visibility tracking and continues to expand. Check their site for the latest on coverage.
Best for: Content teams optimizing on-page elements to improve AI discoverability and SERP performance simultaneously.
Company Details:
Surfer SEO is a content optimization platform helping teams structure content using data-driven guidance from top-ranking pages.
Key capabilities:
Surfer supports content workflows relevant to AEO by emphasizing clear structure, comprehensive topic coverage, and entity optimization. Integrates with Google Docs and WordPress for seamless workflows.
Best for: Creating content aligned with common questions and answer-focused queries that AI systems surface.
Company Details:
Frase supports research and content creation specifically for answer-driven topics, naturally aligning with AEO principles of answering user questions concisely.
Key capabilities:
Frase emphasizes leading with clear, concise answers, a critical AEO principle since AI models extract direct responses from well-structured content. Integrates FAQ schema generation, making content machine-readable.
Best for: Improving content relevance, clarity, and entity coverage that AI models use for comprehension.
Company Details:
Clearscope helps teams optimize content around key topics and entities using insights from top-performing pages.
Key capabilities:
Clearscope's entity-based optimization helps content include concepts and relationships AI models use for comprehension. Integrates with Google Docs and content management systems.
Best for: Large organizations combining traditional SEO with emerging AI visibility monitoring at enterprise scale.
Company Details:
BrightEdge is an enterprise SEO platform supporting large-scale content and search workflows with emerging AI Search features.
Key capabilities:
BrightEdge's strength lies in managing complex, multi-team SEO operations with governance, compliance, and reporting needs. Its AI visibility features build on that established SEO infrastructure.
Best for: SEO and content teams aligning traditional search with AI-influenced discovery workflows.
Company Details:
Conductor provides research and optimization tooling for content-driven SEO strategies with growing attention to AI-powered discovery.
Key capabilities:
Conductor emphasizes content marketing ROI measurement and workflow integration. The keyword explorer surfaces question-based queries aligning with AEO's focus on answering user intent.
Best for: Producing AI-assisted content at scale optimized for both search engines and AI answer engines.
Company Details:
Writesonic supports content creation aligned with search and answer intent using generative AI.
Key capabilities:
Writesonic's AI generation is trained on SEO best practices, making output naturally structured for both traditional search crawlers and AI comprehension. Best for teams prioritizing content velocity.
Best for: Scaling AI content workflows with orchestration, data integration, and output standardization.
Company Details:
AirOps helps teams operationalize AI-driven content production with workflow orchestration and quality controls.
Key capabilities:
AirOps supports AEO through content operations excellence, enabling teams to produce high volumes of optimized content efficiently. Emphasizes repeatability and quality control.
Best for: Optimizing content specifically for AI-driven discovery and answer extraction.
Company Details:
Rankscale focuses on aligning content with how AI systems interpret and extract information, with simulation tools for testing optimization changes.
Key capabilities:
Rankscale's /simulate module allows users to test how content changes affect AI-generated answers across GPT-4o, Claude 3, Gemini 2.5-Flash, and Perplexity, providing delta scores showing before/after impact.
Best for: Improving content credibility, source attribution, and citation-readiness for AI models.
Company Details:
GetCito focuses on content clarity, sourcing standards, and authority enhancement, all critical factors in AI citation decisions.
Key capabilities:
GetCito addresses a specific AEO gap: many content teams focus on keywords and structure while trust and authority signals also help determine whether AI models consider content citation-worthy.
The AEO landscape in 2026 offers solutions across three distinct categories, each serving different strategic needs:
Core AEO Platforms provide dedicated AI visibility tracking and optimization workflows. These tools are essential if AI Search is a primary channel or if you're building AEO capabilities from scratch.
Hybrid SEO + AEO Tools extend traditional SEO foundations into AI visibility. These platforms make sense if you already use tools like Semrush, Ahrefs, or Surfer and want to layer in AI monitoring without vendor proliferation.
Key Selection Criteria:
The brands succeeding in AI Search aren't waiting for perfect tools: they're adopting AEO now with available platforms while the strategy remains relatively uncrowded. As AI-powered discovery continues displacing traditional search traffic, early movers who establish citation patterns and topical authority will compound advantages over time.
The best AEO tools are HeyAmos, Profound, AthenaHQ, Peec, Evertune and Otterly.AI. HeyAmos leads because it does not just show where you appear in AI answers: it tells you what to fix each week and drafts the content to do it, across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more.
AEO is the work of getting your brand into the answers AI tools give people. Instead of ranking a link on Google, you help AI like ChatGPT and Gemini pull from your content when it replies.
They mean almost the same thing. AEO (answer engine optimization) and GEO (generative engine optimization) both describe getting your brand to show up in AI-generated answers.
HeyAmos is best for improving how you show up in large language models. It measures where you appear across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. Plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer.
Last updated: August 2026
Oliver Pechter, Co-Founder & CMO, HeyAmos. Oliver is a marketing leader who has scaled multiple startups across fintech and AI, after earlier years in media including Business Insider. He now builds HeyAmos to help brands win new customers from AI Search.