How Fielddrive uses HeyAmos to drive leads from AI Search

Within 21 days, Fielddrive started appearing in AI Search answers — and leads are now telling their sales team they discovered Fielddrive through ChatGPT, Gemini, Perplexity, and AI Overviews.

Customer: Fielddrive, onsite event technology platform.
Stakeholder: Vignesh Ramalingam, Director of Marketing & Digital Initiatives
Time to first AI citations: 3 weeks

The starting point

Vignesh had been watching AI change search behavior since ChatGPT launched in 2022. When Fielddrive saw a two-to-three month dip in Google search traffic, the team decided it was time to take AI search seriously.

Their first attempt didn't go to plan. They picked up an expensive, self-serve tool that had plenty of buzz on LinkedIn but very little guidance on how to actually use it.

"There was a lot of noise about that tool on socials — a lot of promotion — but the information it gave us wasn't something we could actually use to build a strategy," says Vignesh. "It was overwhelming."

They also made a classic early mistake: taking their existing SEO keywords and simply rephrasing them as questions. "I realized it's not just about changing those questions into topics — there's a lot more to it," Vignesh says. After a couple of months of trial and error, he found HeyAmos through a team member's LinkedIn profile — and saw citations within the first three to four weeks.

The Challenge

As event organizers and agencies increasingly turn to AI tools to research tech stacks, Fielddrive recognized a shift in how buyers discover solutions.

"We needed to figure out how to appear in AI-generated answers," says Vignesh Ramalingam.

They required more than just tracking; they needed a concrete playbook to build a competitive edge in AI search results.

The Approach

HeyAmos provided Fielddrive with a playbook rather than just another dashboard. Every week, the platform surfaces the top five high-impact actions — based on tracking data — and provides tools to draft content optimized for AI citations.

Fielddrive used HeyAmos to identify visibility gaps by tracking buyer queries around event tech and badge printing. Those gaps were converted into specific weekly actions — such as updating pages or creating new content — and performance was measured across different AI models.

Weekly reports create a feedback loop, showing which content the AI models pick up and the resulting impact. This lets Fielddrive double down on what's working, creating a compounding effect.

"HeyAmos gave us specific actions, AI-optimized drafts, and measurable citations," says Vignesh. "It was almost like having an extended team."

Actions Fielddrive took using HeyAmos

A weekly rhythm: Every Monday the team reviews website traffic, leads and MQLs against the previous week, then checks their HeyAmos citation score — where they appear, and which searches and topics they're being cited for.
Optimized solution pages: Fielddrive used the HeyAmos content agent to rewrite product pages so they give the data-rich, factual answers AI tools prioritize.
High-substance comparison content: Guides like their Event Check-in Software Solutions post are built around the technical breakdowns, FAQs and figures AI models cite most often — including "x vs y" comparison pages.
Tailored, not generic: The team feeds their own strategy, content style and target queries into the platform, then keeps a human in the loop — adding product and event imagery and proofreading every piece before it goes live.
Continuous monitoring: New content is tracked across ChatGPT, Gemini, Perplexity, and AI Overviews, so the team can refine in real time.
Attribution & pipeline: Since around 95% of AI searches result in no outbound click, Fielddrive's sales team asks every prospect how they found them — and a dedicated Slack channel logs inbound leads, tagging AI-driven traffic internally as "AI reference."

The Result: AI Search is generating qualified leads

Unlike traditional SEO, which Vignesh expected to take at least six months, new content appeared in AI answers within the first two to three weeks — giving Fielddrive measurable citations they could immediately build on.

"For SEO it takes at least six months," says Vignesh. "With AEO, we saw results in the first two or three weeks."

Visibility improved in just 21 days, and that presence is now directly generating high-intent leads. Just as importantly, they're the right leads: "With whatever content we produced, we were a hundred percent right on getting the right ICPs into our MQL buckets," says Vignesh.

Fielddrive runs AI search as an accountable channel, setting a quarterly MQL target and measuring actual performance against it — which makes the spend easy to justify to finance and unlock more budget over time.

"Leads are now telling our sales team they discovered us via AI Search."
— Vignesh Ramalingam, Director of Marketing & Digital Initiatives, Fielddrive

His advice to teams starting from zero? "Talking to folks like the HeyAmos team and exploring opens up a lot more than just keying in your credit card and using a self-service tool."