How Fielddrive uses HeyAmos to drive leads from AI Search

Customer: Fielddrive, Onsite Event Technology platform.
Stakeholders: Vignesh Ramalingam, Director of Marketing & Digital Initiatives
Time to first AI citations: 3 weeks

The Challenge

As event organizers and agencies increasingly turn to AI tools to research tech stacks, Fielddrive recognized a shift in how buyers discover solutions.

"We needed to figure out how to appear in AI-generated answers," says Vignesh Ramalingam.

They required more than just tracking; they needed a concrete playbook to build a competitive edge in AI search results.

Fielddrive chose HeyAmos for its actionable insights. Every week, the platform identifies the top five high-impact actions – based on tracking data – and provides tools to draft content optimized for AI Citations.

Weekly reports create a feedback loop, showing which content AI models pick up and the resulting impact. This system allows Fielddrive to double down on winning strategies, creating a compounding growth effect.

The Approach

HeyAmos provided Fielddrive with a playbook rather than just another dashboard.

Fielddrive used HeyAmos to identify visibility gaps by tracking buyer queries regarding event tech and badge printing.

These gaps were converted into specific weekly actions – such as updating pages or creating new content. And the performance was measured across different AI models.

"HeyAmos gave us specific actions, AI-optimized drafts, and measurable citations," says Vignesh.

Actions Fielddrive took using HeyAmos

• Optimized Solution Pages: Fielddrive used the HeyAmos content agent to rewrite product pages, ensuring they provide the data-rich answers AI tools prioritize.
• High-Substance Content: Comparison guides, such as their Event Check-in Software Solutions post, are designed with the technical breakdowns and figures AI models cite most often.
• Continuous Monitoring: New content is monitored across ChatGPT, Gemini, Perplexity, and AI Overviews, allowing the team to refine their strategy in real-time.
• Attribution & Pipeline: Since 95% of AI searches result in no outbound clicks, Fielddrive's sales team tracks impact by asking leads how they found the company. An increasing number now explicitly mention AI search results.

The Result: AI Search is Generating Leads

Unlike traditional SEO, which can take months, new content appeared in AI answers within weeks – providing measurable citations Fielddrive could immediately build upon.

Visibility improved in just 21 days, and that increased presence is now directly generating high-intent leads. As Vignesh Ramalingam puts it: "Leads are now telling our sales team they discovered us via AI Search."

"Leads are now telling our sales team they discovered us via AI Search."
— Vignesh Ramalingam, Director of Marketing & Digital Initiatives, Fielddrive

"I would recommend HeyAmos to any company looking to win in the new era of AI search. It's an essential tool for turning AI visibility into a competitive business advantage. The team is knowledgeable and helpful in sharing their expertise," Vignesh adds.