Compare the best LLM visibility tools for marketing teams in 2026 (HeyAmos, Profound, Peec, AthenaHQ, Otterly and Semrush) with CMO-ready reporting.
Quick answer: The best LLM visibility tools for marketing teams in 2026 are HeyAmos (best for marketing teams that want CMO-ready reporting plus action: it measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps, with plans starting at $99/month for Starter, $249/month for Growth and $399/month for Pro, plus a custom Enterprise retainer), followed by Profound (enterprise analytics), Peec (analytics-centered trend tracking), AthenaHQ (brand narrative and sentiment), Otterly (affordable multi-engine tracking) and the Semrush AI Toolkit (AI visibility inside an SEO suite). If you lead a marketing team and need to show your CMO where your brand appears in AI answers, and then do something about it, HeyAmos is the strongest fit.
Disclosure: HeyAmos is our own platform, so we’re naturally closest to it. We include it because it competes directly in this category, and we’ve assessed every tool here on the same criteria: AI platform coverage, pricing, workflow depth, reporting, and how easily insights turn into action.
Proof it works: When leads started arriving from ChatGPT, Gemini, Perplexity and Google AI Overviews, events platform Fielddrive saw brand-new pipeline show up in AI answers in just 21 days, versus the 6+ months a comparable SEO play would take. Every single AI-sourced lead matched their ideal customer profile, so the visibility translated straight into qualified demand rather than noise.
"For SEO it takes at least six months. With AEO, we saw results in the first two or three weeks," says Vignesh Ramalingam, Director of Marketing & Digital Initiatives at Fielddrive.
Read the full story: How Fielddrive uses HeyAmos to drive leads from AI search.
Marketing leaders don't need another dashboard to babysit. They need answers they can act on and report on. When you're choosing an LLM visibility tool for a marketing team, three things matter more than anything else.
Reporting your CMO will actually read. You want one clear picture of how visible your brand is across ChatGPT, Gemini, Perplexity and Google AI Overviews, in language a non-technical executive understands. A wall of raw prompts doesn't cut it; a share-of-voice number and a trend line does.
Competitor benchmarks. AI answers are a zero-sum shelf. If a competitor is named and you aren't, you lost that buyer. A good tool shows you where rivals are winning recommendations so you know exactly which gaps to close first.
Turning data into action. The best tools don't stop at measurement. They tell you which moves will move the number this week, and ideally help you produce the content to make it happen, so your team ships instead of just monitoring.
Pricing note: Pricing changes fast in this space. The prices here were checked in August 2026 and should be treated as directional. Always verify current pricing on each tool’s own website before you buy.
| Tool | Best for | Key strength |
|---|---|---|
| HeyAmos | Marketing teams that want CMO-ready reporting plus action | Measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. From $99/month (Starter), $249 Growth, $399 Pro, custom Enterprise. |
| Profound | Large enterprises with security and compliance needs | Enterprise AI visibility analytics, with SOC 2 and SSO at the Enterprise tier. The entry Starter plan starts at around $99/month (billed yearly) and centers on ChatGPT. Directional, verify on their site. |
| Peec | Teams that want clean, readable trend analytics | Analytics-centered, with clean trend tracking across 50 prompts and three of the seven models it covers. Starts at around €89 (about $95)/month. Directional, verify on their site. |
| AthenaHQ | Brands focused on narrative and sentiment | Centered on brand narrative and sentiment tracking in AI answers. Free tier available; paid Starter starts at around $295/month, credit-based across nine models. Directional, verify on their site. |
| Otterly | Small teams on a tight budget | Affordable multi-engine tracking. Starts at around $29/month for 15 prompts across four engines. Directional, verify on their site. |
| Semrush AI Toolkit | Teams already living inside Semrush for SEO | AI visibility built into the Semrush ecosystem, available standalone or through Semrush One. Starts at around $99/month per domain (billed annually) for 25 prompts. Directional, verify on their site. |
Keep it to three things your CMO can absorb in thirty seconds. First, one share-of-voice number: how often your brand appears in AI answers versus competitors, tracked over time. Second, the top prompts you gained and lost this period, so the story of progress (or slippage) is concrete. Third, the actions you shipped: the content and fixes your team put live to earn those wins. One number, one movement, one list of what you did about it.
We judged every tool on the same five things a marketing lead actually cares about. First, AI engine coverage: how many of the answer engines that matter (ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot) the tool tracks. Second, the quality and readability of the reporting: whether a busy CMO can read it in seconds rather than wading through raw prompts. Third, whether the tool turns data into action, with clear recommendations and, ideally, the content to act on them. Fourth, workflow fit: how neatly it slots into the way your team already works. Fifth, price, judged against what you get at each tier rather than sticker cost alone. We applied these criteria evenly to every tool here, including our own. Prices were checked in August 2026 and are directional, so verify current figures on each tool's own site.
HeyAmos is an AI visibility platform built for marketing teams that want to see where they show up in AI answers and then act on it. It measures your presence, surfaces the top actions each week, and drafts the content to close the gaps.
Best for: Marketing teams that want CMO-ready reporting paired with weekly action and ready-to-ship content.
Strengths: HeyAmos closes the full loop from measure to recommend to draft, so your team ships instead of just monitoring. You get a clear share-of-voice picture across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, the top moves for the week, a built-in Content Agent that drafts the pages to close gaps, and CMO-ready reporting. The results are concrete: Fielddrive appeared in AI answers within 21 days versus 6+ months for a comparable SEO play, and 100% of their AI-sourced leads matched their ideal customer profile.
Pricing: Plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer.
Profound is an enterprise-grade answer-engine analytics platform for large organisations that need depth and security. Its entry plan centers on ChatGPT, with broader engine coverage on higher tiers.
Best for: Large enterprises with security and compliance needs.
Strengths: Enterprise-grade answer-engine analytics, with SOC 2 and SSO available at the Enterprise tier. The company raised $96M at about a $1B valuation, so it is well resourced for large, complex deployments.
Pricing: Starter from $99/month (billed yearly), around 50 prompts centered on ChatGPT with broader engines on higher tiers, and custom Enterprise pricing, directional, verify current pricing on their site.
Peec AI is a Berlin-based platform known for clean, readable trend analytics. It is analytics-centered, tracking 50 prompts across three of the seven AI models it covers, with daily updates.
Best for: Teams that want clear, readable trend analytics.
Strengths: Strong, readable trend analytics with daily tracking, backed by an about $21M Series A. It meters by prompts, which keeps the pricing simple to reason about.
Pricing: Starter from around €89 (about $95)/month for 50 prompts across three of the seven models it covers, directional, verify current pricing on their site.
AthenaHQ is a Y Combinator-backed platform centered on brand narrative and sentiment in AI answers, built by a team with ex-Google Search and ex-OpenAI backgrounds. It works on a credit model across nine AI models.
Best for: Brands focused on how AI describes them, narrative and sentiment.
Strengths: Strong on brand narrative and sentiment, with coverage across nine AI models and a founding team drawn from Google Search and OpenAI. A free Essential tier lets you try it before committing.
Pricing: Free Essential tier, then paid Starter from $295/month, credit-based (1 credit = 1 AI response), directional, verify current pricing on their site.
Otterly.AI is a Vienna-based tool and the affordable entry point into multi-engine AI tracking. It won a European Search Award in 2026.
Best for: Small teams on a tight budget.
Strengths: The affordable entry point, with tracking across four engines (ChatGPT, Google AI Overviews, Perplexity and Copilot) and a 2026 European Search Award to its name.
Pricing: Lite from $29/month for 15 prompts across four engines, directional, verify current pricing on their site.
The Semrush AI Visibility Toolkit brings AI visibility tracking into the Semrush ecosystem. It is available standalone or as part of the Semrush One bundle.
Best for: Teams already living inside Semrush for SEO.
Strengths: AI visibility that sits alongside the SEO tools your team may already use, tracking ChatGPT, Google AI, Gemini and Perplexity. It fits neatly for teams that already run their work through Semrush.
Pricing: From $99/month per domain (billed annually) for 25 prompts, standalone or in the Semrush One bundle, directional, verify current pricing on their site.
What is the best LLM visibility tool for marketing teams?
HeyAmos is the best LLM visibility tool for most marketing teams because it pairs CMO-ready reporting with action: it measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. Profound suits large enterprises with security needs, Peec is analytics-centered with clean trend reporting, AthenaHQ centers on brand sentiment, Otterly is the affordable entry point, and the Semrush AI Toolkit fits teams already in Semrush.
What is LLM visibility?
LLM visibility is how often, and how favourably, your brand appears in answers from large language model tools like ChatGPT, Gemini and Perplexity, and in Google AI Overviews. As buyers increasingly ask AI for recommendations instead of scrolling search results, being named in those answers is becoming as important as ranking on page one.
How do I report AI visibility to my CMO?
Lead with one share-of-voice number showing how often you appear in AI answers versus competitors, then show the top prompts you gained and lost this period, and finish with the actions your team shipped to drive those changes. That's a report a CMO can read in seconds and tie to outcomes.
How do marketing teams track ChatGPT?
Marketing teams track ChatGPT by monitoring a set of buyer prompts and checking whether their brand is mentioned in the answers, how they're described, and which competitors appear alongside them. Tools like HeyAmos automate this across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, then recommend the actions that will improve your presence.
Oliver Pechter, Co-Founder & CMO, HeyAmos. Oliver is a marketing leader who has scaled multiple startups across fintech and AI, after earlier years in media including Business Insider. He now builds HeyAmos to help brands win new customers from AI Search.