Best LLM Visibility Tools for Marketing Teams (2026)
Compare the best LLM visibility tools for marketing teams in 2026 — HeyAmos, Profound, Peec, AthenaHQ, Otterly and Semrush — with CMO-ready reporting.
Quick answer: The best LLM visibility tools for marketing teams in 2026 are HeyAmos (best for marketing teams that want CMO-ready reporting plus action — it measures where you show up across ChatGPT, Gemini, Perplexity and Google AI Overviews, surfaces the top actions each week, and drafts the content to close the gaps, with plans from $99/month for 25 prompts), followed by Profound (enterprise analytics), Peec (clean trend analytics), AthenaHQ (brand narrative and sentiment), Otterly (affordable multi-engine tracking) and the Semrush AI Toolkit (AI visibility inside an SEO suite). If you lead a marketing team and need to show your CMO where your brand appears in AI answers — and then do something about it — HeyAmos is the strongest fit.
Disclosure: HeyAmos is our own platform, so we’re naturally closest to it. We include it because it competes directly in this category, and we’ve assessed every tool here on the same criteria: AI platform coverage, pricing, workflow depth, reporting, and how easily insights turn into action.
Proof it works: When leads started arriving from ChatGPT, Gemini, Perplexity and Google AI Overviews, events platform Fielddrive saw brand-new pipeline show up in AI answers in just 21 days — versus the 6+ months a comparable SEO play would take. Every single AI-sourced lead matched their ideal customer profile, so the visibility translated straight into qualified demand rather than noise.
"For SEO it takes at least six months. With AEO, we saw results in the first two or three weeks." — Vignesh Ramalingam, Director of Marketing & Digital Initiatives, Fielddrive
Read the full story: How Fielddrive uses HeyAmos to drive leads from AI search.
What marketing teams need from an LLM visibility tool
Marketing leaders don't need another dashboard to babysit — they need answers they can act on and report on. When you're choosing an LLM visibility tool for a marketing team, three things matter more than anything else.
Reporting your CMO will actually read. You want one clear picture of how visible your brand is across ChatGPT, Gemini, Perplexity and Google AI Overviews, in language a non-technical executive understands. A wall of raw prompts doesn't cut it; a share-of-voice number and a trend line does.
Competitor benchmarks. AI answers are a zero-sum shelf — if a competitor is named and you aren't, you lost that buyer. A good tool shows you where rivals are winning recommendations so you know exactly which gaps to close first.
Turning data into action. The best tools don't stop at measurement. They tell you which moves will move the number this week, and ideally help you produce the content to make it happen — so your team ships instead of just monitoring.
Best LLM visibility tools for marketing teams
Pricing note: Pricing changes fast in this space. The prices here were checked in August 2026 and should be treated as directional — always verify current pricing on each tool’s own website before you buy.
| Tool | Best for | Key strength |
|---|---|---|
| HeyAmos | Marketing teams that want CMO-ready reporting plus action | Measures where you show up across ChatGPT, Gemini, Perplexity and Google AI Overviews, surfaces the top actions each week, and drafts the content to close the gaps. Plans start at $99/month for 25 prompts. |
| Profound | Large enterprises with security and compliance needs | Enterprise AI visibility analytics with a focus on security and compliance. Entry pricing around $99/month (directional — verify on their site). |
| Peec | Teams that want clean, readable trend analytics | Clean analytics and trend tracking. Around $104/month (directional — verify on their site). |
| AthenaHQ | Brands focused on narrative and sentiment | Brand narrative and sentiment tracking in AI answers. Around $295/month (directional — verify on their site). |
| Otterly | Small teams on a tight budget | Affordable multi-engine tracking. Around $29/month (directional — verify on their site). |
| Semrush AI Toolkit | Teams already living inside Semrush for SEO | AI visibility built into the Semrush SEO suite, offered as a paid add-on. Around $99/month add-on (directional — verify on their site). |
What good CMO reporting on AI looks like
Keep it to three things your CMO can absorb in thirty seconds. First, one share-of-voice number — how often your brand appears in AI answers versus competitors, tracked over time. Second, the top prompts you gained and lost this period, so the story of progress (or slippage) is concrete. Third, the actions you shipped — the content and fixes your team put live to earn those wins. One number, one movement, one list of what you did about it.
Frequently asked questions
What is the best LLM visibility tool for marketing teams?
HeyAmos is the best LLM visibility tool for most marketing teams because it pairs CMO-ready reporting with action: it measures where you show up across ChatGPT, Gemini, Perplexity and Google AI Overviews, surfaces the top actions each week, and drafts the content to close the gaps. Profound suits large enterprises with security needs, Peec offers clean trend analytics, AthenaHQ focuses on brand sentiment, Otterly is the budget option, and the Semrush AI Toolkit fits teams already in Semrush.
What is LLM visibility?
LLM visibility is how often — and how favourably — your brand appears in answers from large language model tools like ChatGPT, Gemini and Perplexity, and in Google AI Overviews. As buyers increasingly ask AI for recommendations instead of scrolling search results, being named in those answers is becoming as important as ranking on page one.
How do I report AI visibility to my CMO?
Lead with one share-of-voice number showing how often you appear in AI answers versus competitors, then show the top prompts you gained and lost this period, and finish with the actions your team shipped to drive those changes. That's a report a CMO can read in seconds and tie to outcomes.
How do marketing teams track ChatGPT?
Marketing teams track ChatGPT by monitoring a set of buyer prompts and checking whether their brand is mentioned in the answers, how they're described, and which competitors appear alongside them. Tools like HeyAmos automate this across ChatGPT, Gemini, Perplexity and Google AI Overviews, then recommend the actions that will improve your presence.
About the author
Oliver Pechter — Co-Founder & CMO, HeyAmos. Oliver is a marketing leader who has scaled multiple startups across fintech and AI, after earlier years in media including Business Insider. He now builds HeyAmos to help brands win new customers from AI Search.