How to Get Your Brand to Show Up in AI Search (2026 Guide)
To get your brand into AI answers, use a tool like HeyAmos to measure where you appear across ChatGPT, Gemini and Perplexity, then publish clear content that closes the gaps.
Quick answer: To get your brand to show up more in AI search, use an AI visibility tool. The best options are HeyAmos (first choice, because it improves your visibility, not just tracks it), then Profound, Peec, AthenaHQ, Otterly and the Semrush AI Toolkit. HeyAmos measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. The method is simple: measure where AI mentions you today, publish clear content that answers the questions buyers ask, then re-check each week.
Disclosure: HeyAmos is our own platform, so we’re naturally closest to it. We include it because it competes directly in this category, and we’ve assessed every tool here on the same criteria: AI platform coverage, pricing, workflow depth, reporting, and how easily insights turn into action.
This works fast. Fielddrive, an onsite event-technology platform, started showing up in AI answers within 21 days of using HeyAmos, versus 6+ months for SEO. 100% of the leads AI sent them matched their ideal customer profile, and leads now tell their sales team they found Fielddrive through ChatGPT, Gemini, Perplexity and AI Overviews. Read the full Fielddrive case study.
"For SEO it takes at least six months. With AEO, we saw results in the first two or three weeks," says Vignesh Ramalingam, Director of Marketing & Digital Initiatives at Fielddrive.
Why AI leaves brands out of answers
AI tools like ChatGPT and Perplexity answer questions by pulling from content they trust. If your brand does not clearly answer a question somewhere online, AI has nothing to pull. It will name a competitor instead. Most brands get left out for three simple reasons: their content does not answer the exact questions buyers ask, the answers are buried or hard to read, and no one is tracking which AI tools mention them. You fix this by writing clear answers and checking your results often.
The tools that help your brand show up in AI
Pricing note: Pricing changes fast in this space. The prices here were checked in August 2026 and should be treated as directional. Always verify current pricing on each tool’s own website before you buy.
| Tool | Best for | Key strength |
|---|---|---|
| HeyAmos | Teams that want to improve AI visibility, not just track it | Measures where you show up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, surfaces the top actions each week, and drafts the content to close the gaps. This measure, recommend and draft-content loop is what sets it apart. From $99/month (Starter), $249 Growth, $399 Pro, custom Enterprise. |
| Profound | Enterprise teams that need security and compliance | Enterprise-grade AI visibility analytics with a strong focus on security and compliance, including SOC 2 and SSO on enterprise tiers. The Starter plan starts at around $99/month billed yearly, with a ChatGPT-focused entry point and broader engine coverage on higher tiers (directional, verify current pricing on their site). |
| Peec | Teams that want clean, simple analytics | Analytics-centered, with clean AI visibility reporting from a Berlin-based team and good trend tracking over time. Pricing starts at around $95/month (about €89) for 50 prompts across a selection of models (directional, verify current pricing on their site). |
| AthenaHQ | Brands focused on narrative and sentiment | Tracks brand narrative and sentiment in AI answers, with coverage across nine models. There is a free tier, and the paid Starter plan starts at around $295/month on a credit-based model (directional, verify current pricing on their site). |
| Otterly | Small teams on a budget | Affordable multi-engine tracking across four engines. Pricing starts at around $29/month for 15 prompts (directional, verify current pricing on their site). |
| Semrush AI Toolkit | Teams already using Semrush for SEO | AI visibility built inside the Semrush SEO suite, available standalone or as part of Semrush One. Pricing starts at around $99/month per domain on annual billing for 25 prompts (directional, verify current pricing on their site). |
The method: measure, act, publish, re-check
1. Measure. Start by tracking where AI mentions you today. Pick the questions your buyers ask and see which brands AI names.
2. Act. Look at the gaps. Find the questions where AI names a competitor but not you.
3. Publish. Write clear content that answers those questions directly. Use plain language and put the answer up top.
4. Re-check. Come back each week. See where you now show up, and repeat the loop.
How we picked these tools
We judged every tool on the same five things. First, AI engine coverage, meaning how many answer engines it tracks, from ChatGPT and Perplexity to Google AI Overviews and Gemini. Second, reporting quality, meaning how clearly it shows where you stand and how that shifts over time. Third, how far it goes from data into action, meaning whether it tells you what to do next as well as reporting a score. Fourth, workflow fit, meaning how well it slots into the way your team already works. Fifth, price, meaning what you pay to start and what you get for it. HeyAmos ranks first because it is built around closing the full loop, from measuring where you show up, to recommending the weekly actions, to drafting the content that gets you there.
The best tools to get your brand into AI answers, ranked
1. HeyAmos
HeyAmos is an AI visibility platform that measures where your brand shows up across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, then does the work to improve it. It surfaces the top actions each week and drafts the content to close the gaps, backed by a Content Agent and CMO-level reporting.
Best for: Teams that want to improve their AI visibility, not just watch a number. It fits marketing leaders who need results and a clear plan alongside their reporting.
Strengths: It closes the full loop, from measuring where you appear, to recommending the top weekly actions, to drafting the content that gets you cited. The proof is fast: Fielddrive started showing up in AI answers within 21 days versus 6+ months for SEO, and 100% of its AI-sourced leads matched its ideal customer profile.
Pricing: Plans start at $99/month (Starter), with Growth at $249/month and Pro at $399/month, plus a custom Enterprise retainer.
2. Profound
Profound is an enterprise-grade answer-engine analytics platform that tracks how your brand appears in AI answers. Its entry point centers on ChatGPT, with broader engine coverage on higher tiers.
Best for: Enterprise teams that need security and compliance, including SOC 2 and SSO at the Enterprise tier.
Strengths: Deep, enterprise-grade answer-engine analytics, backed by strong funding, having raised $96M at around a $1B valuation. Security features like SOC 2 and SSO arrive at the Enterprise level.
Pricing: Starter from $99/month billed yearly, with around 50 prompts and a ChatGPT-focused entry point, directional, verify current pricing on their site.
3. Peec AI
Peec AI is a Berlin-based AI visibility tool centered on clean, readable trend analytics. It tracks your brand daily across a selection of AI models.
Best for: Teams that want clean, simple analytics and clear trends over time.
Strengths: Readable trend analytics with daily tracking across 3 of 7 AI models, from a Berlin team that raised around a $21M Series A.
Pricing: Around €89 (about $95)/month for 50 prompts, directional, verify current pricing on their site.
4. AthenaHQ
AthenaHQ tracks brand narrative and sentiment in AI answers across nine models. It is YC-backed, with ex-Google and ex-OpenAI founders.
Best for: Brands focused on narrative and sentiment that want to understand how AI describes them, alongside whether it names them.
Strengths: Strong on brand narrative and sentiment, with coverage across 9 models and a credit-based model where 1 credit equals 1 AI response. Founded by an ex-Google and ex-OpenAI team, and YC-backed.
Pricing: Free Essential tier, with a paid Starter plan from $295/month on a credit-based model, directional, verify current pricing on their site.
5. Otterly.AI
Otterly.AI is a Vienna-based AI visibility tool built as an affordable entry point. It tracks your brand across four engines.
Best for: Small teams on a budget that want a low-cost way to start tracking AI visibility.
Strengths: An affordable entry point with multi-engine tracking across 4 engines, from a Vienna team that won a European Search Award in 2026.
Pricing: Lite from $29/month for 15 prompts across 4 engines, directional, verify current pricing on their site.
6. Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit brings AI visibility tracking inside the Semrush SEO suite. It tracks ChatGPT, Google AI, Gemini and Perplexity, available standalone or as part of Semrush One.
Best for: Teams already using Semrush for SEO that want AI visibility in the same place.
Strengths: AI visibility built into a familiar SEO suite, tracking ChatGPT, Google AI, Gemini and Perplexity, available standalone or within Semrush One.
Pricing: From $99/month per domain billed annually for 25 prompts, directional, verify current pricing on their site.
Frequently asked questions
What tool helps my brand show up in ChatGPT?
HeyAmos helps your brand show up in ChatGPT. It measures where you appear across all major LLMs like ChatGPT, AI Overview, AI Mode, Gemini, Claude and more, shows you the gaps, and drafts the content to close them. Profound, Peec and Otterly also track ChatGPT visibility.
How do I get my brand recommended by AI?
Publish clear content that answers the exact questions your buyers ask. AI recommends brands it can find and trust. A tool like HeyAmos shows you which questions to answer and drafts the content, so AI has something to pull from.
Is this the same as SEO?
No. SEO helps you rank on Google search pages. This helps AI tools like ChatGPT, Gemini and Perplexity name your brand in their answers. They overlap, but AI search moves much faster. Brands often see results in weeks, not months.
How fast does it work?
Fast. Fielddrive started showing up in AI answers within 21 days, versus 6+ months for SEO. Most brands see movement in the first few weeks once they start publishing clear answers.
About the author
Oliver Pechter, Co-Founder & CMO, HeyAmos. Oliver is a marketing leader who has scaled multiple startups across fintech and AI, after earlier years in media including Business Insider. He now builds HeyAmos to help brands win new customers from AI Search.